Toronto Brand Billboards
With three weeks notice, MEC was given the opportunity to fill nine street-level billboards on Richmond St on the Hudson Bay building (Queen and Bay St) in downtown Toronto. With only existing photography to work with, we reverse-engineered a mini-brand campaign that aimed to connect to an urban audience with no prior knowledge of MEC.
Role: Art Direction, Copy, Design
Copy: Karen Benson
Role: Art Direction, Copy, Design
Copy: Karen Benson