The Fresh Life

To increase brand affinity and purchase intent, Noise Digital developed an innovative, year-long social content strategy. We created “The Fresh Life” – a social media content platform that featured a series of comics and interactive videos that brought to life five Tic Tac mascots.

Focusing on a 13-24 year old audience, Noise developed “The Fresh Life” - a series of branded comic strips and choose-your-own-adventure YouTube videos that were released and promoted on the Tic Tac Facebook page.

The branded social content was amplified with a digital guerilla campaign where the Tic Tac mascots interacted with fans on different platforms such as Craigslist, LinkedIn, and eBay.

Role:  Creative / Art Direction