PlayStation Canada

The PlayStation Holiday Button

The PlayStation Holiday Button was a Holiday promotion for PlayStation Canada that encouraged fans to simply push a button for a chance to win a prize pack or other instant prizes. Remarkably, the button was pushed 112,000,000 times!

Role: Creative/ Art Direction redesign

A complete redesign of PlayStation® Canada's website. The goal was to cut down on text and focus on visuals for navigation and content. The site had to be easily adapted for future updates including new product launches and special promotions.

Role: Art Direction