Miscellaneous Mountains
A random collection of work from days and nights at Mountain Equipment Co-op
Return of the Rad
Role: Creative Direction / Art DirectionDesign / Art Direction: Fiona Cheng
![](https://freight.cargo.site/t/original/i/87686f25837f8f2372d6ff03676b1e9ac6689dc48b1d668f6ba7d3944ea14e45/rad-pants-shoot1.jpg)
![](https://freight.cargo.site/t/original/i/d431c4c284cb8b3b7117e736d8f04614228e9a3265a33b8b1f2b923b6cd0eeb5/rad-pants-PLP.png)
Back to School
Role: Creative Direction / Art Direction, Photoshoot directionCopy: Karen Benson
Design: Fiona Cheng
![](https://freight.cargo.site/t/original/i/c325796dcbc19f3755d91370776a5a747083b2a2b48e2eb0298f3fadb3e6f44b/Screen-Shot-2020-11-16-at-11.03.25-PM.png)
![](https://freight.cargo.site/t/original/i/5f5523e82dc2020162c0c1d99398572c4085d900966a5ae75655ae7fa026887c/Screen-Shot-2020-11-16-at-10.59.07-PM.png)
![](https://freight.cargo.site/t/original/i/7f41151369934329f889812bb141db1fe70e2f953edbb267df912dee2bb72b7d/Screen-Shot-2020-11-16-at-10.59.19-PM.png)
MEC Toronto / Vancouver flagship construction hoardings
Role: Art Direction, Design / Copy ![](https://freight.cargo.site/t/original/i/6a117f38c5eed5d7b7a978a4134e320f5d513ae76b5b52ed29e70213400f51e3/Screen-Shot-2020-11-17-at-9.31.11-PM.png)
![](https://freight.cargo.site/t/original/i/d9c4c9f846ed26fccae7f1fe37da51ec384a892cbc3aa2ba6ebbf761ec8530ae/Screen-Shot-2020-11-17-at-9.31.43-PM.png)
![](https://freight.cargo.site/t/original/i/38a5d7b453205655c3cacbeba33d749288a60c3e8029c9022b5f2a21ca1b7d96/Screen-Shot-2020-11-17-at-9.31.52-PM.png)
![](https://freight.cargo.site/t/original/i/487b67156b17fa446d67d11e4dff36e1580aa6ef01bf5d88c4d21facb88cd086/Hoarding01.jpg)
![](https://freight.cargo.site/t/original/i/e592dfd14c892e625c65625efe6757d0eab72087c1e9adfd7a78d50d14591a1c/Hoarding02.jpg)
![](https://freight.cargo.site/t/original/i/e8a0e9821165c12cb4be86115a7a19e9275f5877e700192b85d8ceb9918039a0/Hoarding03.jpg)
![](https://freight.cargo.site/t/original/i/74ae6f85aac689d9750fa512f4ca714b088f9e72bb33d773ca7709fc3c3844ab/Hoarding07.jpg)
![](https://freight.cargo.site/t/original/i/90fa593d953e59f30e2a37f82d3a99fbdc95a38fd942d5717ac4fb08930c75c1/Hoarding05.jpg)
![](https://freight.cargo.site/t/original/i/6a340fe63c0fdefbd51522f6a8f2c51f107cd82894d6d47334c31118e45a9fea/Hoarding06.jpg)
Family camping campaign
Role: Art Direction, IllustrationCopy: Karen Benson
![](https://freight.cargo.site/t/original/i/d7ca11478435ae37d09d2ea84aa22dbf7b634a517321c151386a2eae4b8ca3ef/Screen-Shot-2020-11-15-at-9.54.37-PM.png)
![](https://freight.cargo.site/t/original/i/4adf5fd01d79251d0b798bea97021bc81e60b040d0d1ff74fe6aaa28c0bf1e97/Screen-Shot-2020-11-15-at-9.50.36-PM.png)
![](https://freight.cargo.site/t/original/i/f202a66dbd09365f9efc2491402a12601fcff1407eb7d5c16adf453f0bc33c1a/Screen-Shot-2020-11-15-at-9.57.13-PM.png)
![](https://freight.cargo.site/t/original/i/9279364ac1248fa9f0a79b825aabc093bfa9c3d2a57ac2bf96e2d7420033c61b/Screen-Shot-2020-11-15-at-9.58.22-PM.png)
![](https://freight.cargo.site/t/original/i/ef054450ac8befde31f4e6d127b928bbb90a8781e516deb21f86de3cb6f6460e/CampBigMicrosite.jpg)
Brand
Role: Creative Direction / Art Direction![](https://freight.cargo.site/t/original/i/2a99bdd21aa0d9e60204e1fbc580a2b3b0850eaaa3a58c59685c5330fba446b6/notforeveryone05.png)
![](https://freight.cargo.site/t/original/i/71ec4be544c577390969916ef3ba9cc06b1a5667e43c75beefe4b36dc0a71efd/notforeveryone06.png)
![](https://freight.cargo.site/t/original/i/4820557c8a9a6efb0948cc25b65dacc2183fb410162a944ae90884dd0907bf9d/wellGetYouThereAndBackAgain.jpg)
![](https://freight.cargo.site/t/original/i/747c5df3675306058dcaee982ec2d7f2d65506888e4d8908d9811df1077d2785/ToasterGoods.png)
![](https://freight.cargo.site/t/original/i/859c8054aa5391fab21fb7446d430b17c87a731876c729f65a03c1e27882982b/ElCap.jpg)
VRE