MEC Label - 2019 Spring / Summer campaign
Despite driving consistent sales since its inception, the MEC house label had surprisingly never been properly represented with a marketing campaign.
Storytelling focused on sustainabilty attributes and fair trade practices under the umbrella concept that the line was ‘Made for future you’.
Easy-to-digest value propositions were printed on merchandise table signs made from recycled cardboard for quick sustainability associations.
Role: Creative Director /Art Direction
Design: Fiona Cheng
Copy: Kat Hertz
Photography: Brenndan Laird
Storytelling focused on sustainabilty attributes and fair trade practices under the umbrella concept that the line was ‘Made for future you’.
Easy-to-digest value propositions were printed on merchandise table signs made from recycled cardboard for quick sustainability associations.
Role: Creative Director /Art Direction
Design: Fiona Cheng
Copy: Kat Hertz
Photography: Brenndan Laird
2020 Made For Future You
