MEC Label - 2019 Spring / Summer campaign

Despite driving consistent sales since its inception, the MEC house label had surprisingly never been properly represented with a marketing campaign.
Storytelling focused on sustainabilty attributes and fair trade practices under the umbrella concept that the line was ‘Made for future you’.

Easy-to-digest value propositions were printed on merchandise table signs made from recycled cardboard for quick sustainability associations.

Role: Creative Director /Art Direction
Design:  Fiona Cheng
Copy:  Kat Hertz
Photography:  Brenndan Laird

2020 Made For Future You