MEC Label - 2019 Spring / Summer campaign
![](https://freight.cargo.site/t/original/i/0a8d75f4c5967c4dea0c2f2072678298cb48675eb0678f780930e1088ec44299/mec-label.jpeg)
Despite driving consistent sales since its inception, the MEC house label had surprisingly never been properly represented with a marketing campaign.
Storytelling focused on sustainabilty attributes and fair trade practices under the umbrella concept that the line was ‘Made for future you’.
Easy-to-digest value propositions were printed on merchandise table signs made from recycled cardboard for quick sustainability associations.
Role: Creative Director /Art Direction
Design: Fiona Cheng
Copy: Kat Hertz
Photography: Brenndan Laird
Storytelling focused on sustainabilty attributes and fair trade practices under the umbrella concept that the line was ‘Made for future you’.
Easy-to-digest value propositions were printed on merchandise table signs made from recycled cardboard for quick sustainability associations.
Role: Creative Director /Art Direction
Design: Fiona Cheng
Copy: Kat Hertz
Photography: Brenndan Laird
![](https://freight.cargo.site/t/original/i/108010495f10ec1b3c1fea0bacd9e328dc307f6b302901a068c0b8ec079fb7a3/landing-page03.jpg)
![](https://freight.cargo.site/t/original/i/794eea425f4815192beb812c7c3d016e59d178a2ac16c2528895e212348b9001/VP_MadeForFutureYou02.png)
![](https://freight.cargo.site/t/original/i/e8af145f389c599d17c7a25edcb598459bf000f72acc3e6d1170c6f27fdb67df/Screen-Shot-2019-06-13-at-4.31.54-PM.png)
![](https://freight.cargo.site/t/original/i/b2106dac68e3c9de82c0d655cfd258bc6b68cc07a6ee636e8e8258a8af31ccd6/signage_SupportingWomen.jpg)
![](https://freight.cargo.site/t/original/i/aa3ff955c92ec05a5d5ea9f1913f98018bfd25c2d45e4c980ae5be60d76dda4d/Screen-Shot-2021-06-09-at-11.42.17-PM.png)
![](https://freight.cargo.site/t/original/i/e95f38db48f6dcdc516398701a780c6b945dbb64089287399a457c2d9994ca1c/signage_Smog.jpg)
![](https://freight.cargo.site/t/original/i/e624d5e2faca90727dc16a4281c12d5882b9b61a69e1a9f59a49b874a7f97729/Screen-Shot-2021-06-09-at-11.42.03-PM.png)
![](https://freight.cargo.site/t/original/i/ce15e7f76f726b8820f3987bfcdd9964b9e0500308e05d70c21d220cb4e4578e/Screen-Shot-2021-06-09-at-11.40.56-PM.png)
![](https://freight.cargo.site/t/original/i/4b0cf509450908c3aedd30d76bd5fee04a8ed5f548dec51bb2ae17a9b8d9c0bc/Screen-Shot-2021-06-09-at-11.40.46-PM.png)
![](https://freight.cargo.site/t/original/i/10d97edc88ef29aa23a4062b38a0b01049082568661169c5539a37bc3d374027/Screen-Shot-2021-06-09-at-11.41.08-PM.png)
![](https://freight.cargo.site/t/original/i/24ce96434d3d581007a1e7026cfa21d0c36ec585a549eb0b0573b6dd73e90761/Screen-Shot-2021-06-09-at-11.41.19-PM.png)
2020 Made For Future You
![](https://freight.cargo.site/t/original/i/b36700d51bc0a25eeeda662a665e35143409f3d76103dbffe55f6e51c5f0f6f9/Screen-Shot-2021-06-09-at-11.27.05-PM.png)
![](https://freight.cargo.site/t/original/i/984c5707b3314ef6d9e6b9d1ebd942f871ab2976e884b469e240108f11b4f540/Screen-Shot-2020-11-06-at-11.12.31-PM.png)
![](https://freight.cargo.site/t/original/i/325732ba2df29fe3d173f543a6951e4fb8667bc4bc401ba2f45cb79dd7632c2f/Screen-Shot-2020-11-06-at-11.13.09-PM.png)
![](https://freight.cargo.site/t/original/i/1c2b3a4f0ce41be7d34c8734e9ac457293b40a5d35adfdeab76d8850fea8fed4/Screen-Shot-2020-11-06-at-11.12.54-PM.png)
![](https://freight.cargo.site/t/original/i/f64ded6c7cb01ebc8bb47c20b4ed3d5f177314718db50cd3a3c59cc29dbc6aa6/Screen-Shot-2021-06-09-at-11.24.36-PM.png)
![](https://freight.cargo.site/t/original/i/78ec44326dc6b5bdff6bdc77fe6344067ca38c7b662178e51d173d9992517a66/Screen-Shot-2021-06-09-at-11.24.27-PM.png)
![](https://freight.cargo.site/t/original/i/bcedc8ca00561c7fd2b3a040649cc12e0d033f6ab764f7e18ec114a80e3b9f39/Screen-Shot-2021-06-09-at-11.23.13-PM.png)